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Code of Ethics

At TLF - True Love Forever, we are committed to embodying the values of integrity, compassion, and authenticity in everything we do. This Code of Ethics is our guide to ensure we uphold the highest standards for ourselves, our community, and our mission.

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1. Compassion and Empathy

  • We are dedicated to supporting individuals' journeys, recognizing that healing and rediscovery take time, patience, and understanding.

  • We actively listen and respond with kindness to the needs of our customers, collaborators, and community.

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2. Advocacy for Mental Health

  • We are committed to raising awareness and reducing the stigma around mental health issues.

  • A portion of all proceeds goes to support Heart to Heart—WY, our partner organization that advocates for youth mental health and legislative change in Wyoming.

  • We believe in empowering individuals, especially young people, with resources to manage mental health challenges.

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3. Integrity in Business Practices

  • We are transparent in our operations, ensuring customers know where proceeds are directed and what each purchase supports.

  • We prioritize honesty, from the descriptions of our products to the values that guide our work.

  • Through meaningful icons, all products will clearly indicate whether they are handmade, print-on-demand, or contribute additional support to Heart to Heart—WY.

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4. Commitment to Quality and Craftsmanship

  • We take pride in the quality of our products.

  • We strive to create or source products that bring joy and meaning to our customers and have a personal touch to each product.

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5. Community Support and Collaboration

  • We are dedicated to giving back to the community through donations, resources, or advocacy.

  • We collaborate with organizations, professionals, and individuals to make a positive and lasting impact.

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6. Self-love and Authenticity

  • We promote self-love by encouraging individuals to embrace their strengths and weaknesses.

  • We celebrate imperfection as part of the journey to true self-love and growth.

 

7. Sustainability and Responsibility

  • We are mindful of the environmental and social impact of our business decisions.

  • Whenever possible, we aim to support local artisans, sustainable materials, and ethical practices in sourcing and production.

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8. Respect and Inclusion

  • We respect all individuals, regardless of their background, beliefs, or challenges they face.

  • We are committed to creating a welcoming and inclusive environment for customers, partners, and the broader community.

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9. Innovation and Adaptability

  • We embrace change and innovation as part of growth and healing, continually evolving to meet our community's needs better.

  • We are open to new ideas and feedback to improve our products, services, and impact.

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10. Transparency and Accountability

  • We hold ourselves accountable for maintaining ethical standards and continuously improving.

  • We are committed to building trust with our customers and community through open communication and consistent follow-through.

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This Code of Ethics reflects the heart of TLF - True Love Forever: a business built on resilience, passion, and the desire to make the world a little brighter. Together, we can create a community that uplifts and inspires one another, fostering true love for ourselves and the world around us forever.

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